Following the print campaign, out of a personal and intimate vision came Giorgioarmaniframesoflife.com, an interactive online project which enables the user to experience the
suggestions and atmospheres of the advertising campaign, personalising them according
to one’s point of view. The user can choose to “become a director” or “become a
photographer” creating a personalised video or an exclusive photo album, allowing you to
experience life online that can then be shared through social media platforms.
Giorgioarmani-framesoflife.com also permits users to discover and live the new
eyewear collection, every time in a different way, thereby transforming web navigation into
a truly unique moment.
This project is inspired by the Giorgio Armani archive eyewear collections. These are
more than just reproductions of original models that rediscover the artisan quality of those
collections and evoke the spirit of the traditional production methods used to make
eyewear in the past. The initiative is also a strategic one, for which the main production
lines, typical of those years, have been started up again. The result is a collection of
eyewear that maintains a strong identity linked to how it is manufactured. At the time
these were modern pieces, and now in a modern way we have rediscovered our roots.
These are objects with a refined design, which accompany us in every moment of our
lives.
“Frames of life” for her
Pure oval (GA 789) – A new edition of the classic, round optical frames that are strongly
inspired by the ‘20s. Temples are characterised by a light tubular plastic decorative trim
and a piston hinge. They are available in shades of black/ruthenium, glossy brown/brown
and Havana/matt silver.
“Frames of life” for him
Intellectual chic (GA 828) – A round shape that reflects the elegant taste of the ‘40s. The
acetate front features a metal nosepiece fixed with rivets, and the flex temples are
decorated with a thin tubular plastic trim. The colours range from shades of light Havana
with palladium temples, to black with palladium temples, Havana with brown temples,
reddish Havana with dark ruthenium temples and striped grey with palladium temples
