The partnership between Emporio Armani and (PRODUCT) RED
continues with the launch of a new style of sunglasses both for men and women and a new
watch, for which a part of the profits of these sales will be directly given to the Global Fund
to help eliminate AIDS in Africa.
The sunglasses for women have a vintage look with a square generous shape, and a red
stylised eagle in relief on the arms. The sunglasses for men with their classic teardrop shape
have an Eighties style, evident in the red insert on the double bridge and the red stylised eagle
in relief featured at the temple end of the arms. Both items have the(EMPORIO ARMANI)
RED logo on the inside of the arms. Available in black with smoke grey lenses.
The new Emporio Armani (PRODUCT) RED watch is a unisex 43mm black ion plated stainless
steel quartz watch suitable for all occasions with a comfortable matte silicone bracelet.
Durable yet elegant, this model is water resistant to 5 atm and features red accents on the dial
and crown as well as the (EMPORIO ARMANI) RED logo.
These products will be available starting in August at Emporio Armani stores in leading
cities around the world and online at www.emporioarmani.com.
Since its launch at the World Economic Forum in Davos in January 2006, Giorgio Armani
has been an enthusiast supporter of (PRODUCT) RED, the global HIV/AIDS initiative
created to benefit the Global Fund.
(RED)™ has set itself the primary objective of involving the private sector to help eliminate
AIDS in Africa. Companies who create (PRODUCT) RED products commit to allocate part
of the profits obtained from the sale of those products to benefit Global Fund grants that
fund HIV/AIDS programs in Africa.
